Soul Jazz Records

What kind of music do Soul Jazz Records produce?
Soul Jazz Records produce a range of different styles of music. The genre of music they produce is mainly black music such as reggae, soul, dubstep, funk/soul, jazz and hip hop. It's obvious that the music they produce is niche rather than mainstream chart/pop, and may only appeal to certain audiences.

What strategies do they use to promote and distribute their music?
The number one strategy Soul Jazz Records use to promote and distribute their music is via their website, which is used as an online store for each artist that is on the label. The website gives them the opportunity to promote music by constant updates through the news section for up and coming tracks from previous artists, or new artists breaking through. They also offer previews of the tracks before a customer chooses to purchase the music. It also offers different ways of purchasing the music through different formats, as they have CD's, Vinyl's and digital downloads. It targets a wider range of audience to suit their demands. The website also uses multimedia platforms, as it advertises 'coming soon' DVDs with tracks on it from artists on their label.

Who is the audience?
There's not a particular audience for Soul Jazz Records as it offers such a wide and diverse range of genres which essentially targets a wider range of audience. As everyone listens to different types of music there are always going to be different niche audiences for the different genres that Soul Jazz Records have to offer. Soul Jazz Records also have sister labels on their website, such as Universal Sound, which once again offers an even further range of genre again reaching a wider audience.

What is the relationship between Soul Jazz Records and the mainstream music industry?
There's no clear relationship between Soul Jazz Records and the mainstream music industry, because Soul Jazz Records targets their distribution at niche audiences rather than the mainstream audiences. Their website allows you to sample the music before you actually purchase it, whereas a 'Big 4' label such as Universal wouldn't. An example of Soul Jazz Records not targeting the mainstream would be their decision not to use social networking sites, but instead having their own blog through the website. This could be a disadvantage as they aren't reaching mass audiences when they have the ability to. However, one similarity between the mainstream and Soul Jazz Records is that they are keeping up with technology and allowing digital downloads to be purchased, which is just to keep up with modern trends.